“THE TROUBLEMAKERS OF HAUTE HORLOGERIE”
Explore a world where traditional fine watchmaking meets expressive, contemporary aesthetic.
OUR BRAND
Distinctive. Disruptive. Daring. We have been at the forefront of the contemporary watchmaking scene since 2015. We're obsessed with designing the future, fearless in our determination to challenge the rules of traditional watchmaking. Creativity, radical know-how and innovation is in our blood.
MANUFACTURE FREE FOCUS
Big, bold, excessive. It's all in our DNA. That's why we're at the forefront of innovative craftmanship and out-of-the-box thinking. Our in-house production is unrivalled in its mastery. We are impertinent. Excessive and extravagant. At FREE FOCUS, less is never more.
CONTEMPORARY ARCHITECTURAL CALIBRES
Our signature skeleton design shook the world of haute horlogerie when we unveiled it in 2015. Now, we regularly reinterpret our 100% mechanic calibres through fervid creativity and innovative materials. We have produced 15 in-house calibres in 10 years, and continue to create exclusive, ground-breaking calibres with every year that passes.
